Flow State Growth
Dan Tramontozzi, an Executive Growth Leader, sits down with CEOs and marketing leaders to discuss how brands grow revenue and 10x their marketing ROI by testing innovative strategies and transforming teams into growth marketing machines.
Flow State Growth
How to Use Data to Drive Digital Marketing ROI
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Dan Tramontozzi
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Episode 56
Dan Tramontozzi discusses the importance of being truly data-driven in digital marketing and how it can drive ROI. He highlights the gap between collecting data and making it actionable, and provides five key areas to concentrate efforts for maximum results. Understanding your customers, leveraging performance analytics, conducting A-B testing, mapping the customer journey, and tackling attribution modeling. By implementing these strategies, marketers can optimize their campaigns and achieve higher ROI.
