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How to Use Data to Drive Digital Marketing ROI

Dan Tramontozzi Episode 56

Dan Tramontozzi discusses the importance of being truly data-driven in digital marketing and how it can drive ROI. He highlights the gap between collecting data and making it actionable, and provides five key areas to concentrate efforts for maximum results. Understanding your customers, leveraging performance analytics, conducting A-B testing, mapping the customer journey, and tackling attribution modeling. By implementing these strategies, marketers can optimize their campaigns and achieve higher ROI.

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